What counts
- Money actually collected, excluding GST. A quote or an unpaid invoice is not revenue yet.
- From new customers who came through channels Margin built or runs.
What does not count
- Customers who were already in touch with you before day one.
- Any sale shown to have come from another channel.
How you see it
Every month you get a report with the source of each figure.
We also own the measurement. Attribution runs on our infrastructure, from the first click to the collected dollar, so what the system produced is a number you can see rather than a number we assert.
How it sets the fee
The first conversation and onboarding are free. Once we start building, you pay a monthly fee, plus a share of the revenue the system can measure, or one flat monthly fee if you prefer.
The fee covers building and running your system. The share ties our upside to yours. The price goes up as our results do.